KAWS' "Kimpsons" series is a profound exploration of pop culture, consumerism, and the blurred lines between commercial branding and artistic expression. Launched in the early 2000s, this series takes inspiration from "The Simpsons," one of the most iconic and beloved animated sitcoms in television history. By reimagining the characters with his signature crossed-out eyes and skull-like faces, KAWS not only pays homage to the original figures but also inserts a layer of critique and introspection into the brightly colored world of Springfield.

The inception of the "Kimpsons" series coincided with KAWS' rising prominence in the art world, particularly following his first solo exhibition in Tokyo. It was during this time that he began to formalize his interest in dissecting popular animations through his art. These pieces were among his first forays into painting on canvas, employing Chromacolour—a type of paint traditionally used by animators—to achieve vibrant, enduring colors that mimic the aesthetic of the original cartoon series while imbuing them with a new, unsettling life.

One of the series' hallmarks is its commentary on the commodification of culture and the omnipresent nature of advertising in our lives. By altering the familiar images of "The Simpsons," KAWS challenges viewers to reconsider their relationships with the media they consume daily. The "Kimpsons" are not just reinterpretations of cartoon characters; they are symbols of the commercialization of nostalgia and the role of merchandise in fan culture. This series, particularly pieces like "UNTITLED (KIMPSONS #1)," executed for notable figures such as NIGO®, founder of A Bathing Ape®, showcases KAWS' adeptness at navigating the complex interplay between art, commerce, and critique.

KAWS' "Kimpsons" works, especially those that were part of the "Package Painting Series," cleverly negotiate the parameters between painting and product, fine art and commerce. This approach reflects a critical juncture in KAWS’ career, underscoring his transition from a street artist known for subversive interventions into a globally recognized figure whose works challenge the boundaries of contemporary art. The series, with its clever blend of critique and homage, represents a significant moment in KAWS' artistic trajectory, marking his ascension in the art world and his ongoing dialogue with the themes of consumerism, identity, and the pervasive influence of pop culture​ (Sothebys.com)​.