In the 1990s, John Baldessari's exploration of the interplay between text and imagery evolved further, showcasing his continual push against the conventional boundaries of art. This period is highlighted by his Goya Series, which stands as a profound example of his interest in juxtaposing banal images with text to explore deeper meanings and critique societal values. Drawing inspiration from Francisco Goya’s The Disasters of War, Baldessari used this series to engage with themes of cynicism and the human condition, reflecting on how everyday objects, when paired with certain phrases, can become commentaries on life and its complexities​ (Saatchi Art)​. The Goya Series and other works from the 1990s, like the Tetrad Series, are indicative of Baldessari's ongoing fascination with conceptual leaps and the viewer's role in bridging gaps between visual and textual information. In pieces like "IT SERVES YOU RIGHT" and "STRANGE" from the Goya Series, as well as "WHAT IS A LITTLE AND WHAT IS A LOT" and "UNNOTICED AMONG LARGER THINGS" from the Tetrad Series, Baldessari continued his exploration of how images and texts can be reconfigured to create new meanings. These works highlight his unique ability to make the familiar strange, encouraging viewers to question and contemplate the mundane through conceptual juxtapositions​ (Art21)​. Throughout the 1990s, Baldessari's work, characterized by its minimal yet impactful approach, continued to challenge and expand the definitions of conceptual art. His work from this decade, including the progression into color imagery and the exploration of bodily fragments as isolated subjects, underscored his position as a critical figure in contemporary art. By manipulating the relationship between image and text, Baldessari's art from the 1990s invites a reevaluation of perception, encouraging a dialogue that transcends the visual to probe deeper questions about existence, identity, and the nature of art itself​ (Saatchi Art)​​ (Art21)​.