Throughout the 2010s, Jeff Koons continued to dominate the art world with his distinctive and controversial works. This period marked a notable era in Koons's career, distinguished by significant achievements and contributions to contemporary art. One of the decade's highlights was Koons's design for Lady Gaga's "ARTPOP" album cover in 2013, a collaboration that bridged the worlds of pop culture and high art. The cover featured a sculpture by Koons, blending the artist's signature style with Gaga's avant-garde pop sensibility. This project was part of a broader venture where Koons's work was showcased at Gaga's artRAVE event, underlining his influence in integrating art with music and pop culture​ (Jeff Koons)​. The 2010s also saw Koons achieving record-breaking sales, cementing his status in the art market. In 2013, Koons's "Balloon Dog (Orange)" was sold at auction for $58.4 million, a sale that at the time named him the world's most expensive living artist. Though briefly surpassed by David Hockney in 2018, Koons reclaimed this title, showcasing the enduring appeal and market value of his work​ (Artsy)​. Koons's work throughout the 2010s continued to provoke discussion and debate, reflecting his role as a pivotal figure in the postwar art scene. His ability to command attention and stir controversy, alongside his record-setting sales, underscores the complex interplay of art, commerce, and celebrity that Koons navigates and embodies within his practice. Jeff Koons's journey through the 2010s is a testament to his enduring influence and the dynamic, sometimes divisive, role he plays in the contemporary art world. His work remains a subject of fascination and debate, illustrating the evolving nature of art and its intersection with popular culture and the marketplace.